IMOGA debuted in 2006 with a minimalist collection of bare essentials for babies and kids. As our own children grew, so did our ideas about what we felt childrenswear needed at the time. After several seasons of trial and error, we developed a beautiful blend of viscose jersey. The uniquely soft fabric was milky to the touch, breathable, shape-flattering, and enduring. This became IMOGA’s signature jersey knit, and what has made us beloved by kids and parents alike. We are inspired by the endless possibilities of whims and necessities that follow young girls everywhere and every day.